Statewide marketing campaign on the way
“Gotta Love the Bowlo” An exciting announcement was delivered at the annual Club Presidents forum on Wednesday night at Stirling Bowling Club with the launch of a statewide marketing campaign for Western Australian Bowling Clubs called Gotta Love the Bowlo.
The campaign produced in conjunction with creative design company Lateral Aspect is built around a need to attract new people into Bowling Clubs in WA and will see an unprecedented committment by the Board of Bowls WA towards the future of the sport.
The campaign is multi-facetted with the key message being Bowling Clubs are a fun place to be, and whilst every club might be a little different every club has reasons to be loved. The campaign welcomes people to find their nearest club and find out why you have just “Gotta Love the Bowlo”
The campaign contains the following:
Dynamic and vibrant “Gotta Love the Bowlo” website with searchable club info
Professionally produced marketing material
An advertising video and jingle
A six month online digital media campaign
A metro and country TV advertising campaign
All WA clubs will shortly receive a Gotta Love the Bowlo media pack which will help them spread the message within their local area, it includes copies of the marketing and advertising material.
Further announcements will also be provided as we move closer to launching the campaign into the marketplace.
