Bowling Boom Great For Local Business
A case study by the Mid West Sports Federation shows that bowls carnivals can be a major boost to the local economy in country areas.
The study was based around Denison Bowling Club’s annual carnival in May and showed significant financial benefit to businesses in the area.
Despite only being a five day carnival surveys showed that the average stay of participants was twelve days.
The extra 350 visitors brought to Port Denison by the carnival contributed an extra $144,500 to the tourism industry in the region.
The spending brought in by players and spectators from outside the mid west is a considerable boost to businesses in the town and helps create extra jobs through the year.
What sets Denison’s carnival apart is the fact that it runs for five days.
Wonthella is the only other club to run a five day event with four day events being held in Kalgoorlie and Geraldton.
With an estimated cost of $28,000 dollars to run the carnival has easily paid for itself within the township.
The case study shows the positive impact bowls events can potentially have within the local community especially in country areas.
The full report can be found at https://mwsf.org.au/case-study-2/.
Article by Cameron Harris
