Using technology has become status quo in communicating with members, and the general public. There isn’t one best method to get information out internally and externally so you should consider what your club is capable of managing and what method is best for you and your members.
Social media is a growing phenomenon, which includes various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications. Facebook and Twitter have become popular methods for club promotion however they do need to be used and managed appropriately.
Establishing a Facebook Page
Facebook offers a fan page function where you can list club information, events, news, links and status updates to inform all club members who subscribe to the page. At the moment, Facebook offers clubs the broadest access to the people most likely to visit and potentially join the club.
Here’s some ideas for using Facebook successfully:
- Make it clear to everyone what the purpose of the page is e.g. fixtures, club notices and that it must not be used for any other purposes
- Request an email address on your registration form and invite people onto your page
- Provide the page details to members on registration
- Appoint an administrator for the page, someone preferably who can keep an eye on it
- It is suggested to keep the person nominated anonymous so members don’t use the page to communicate directly with this person
- Place you club logo as the image on the profile section
- Develop a Use of Technology policy to circulate to members – see sample
Some helpful resources include:
- Tips for Using Social Media and Online Communication
- Bowls Australia Facebook Guide
- Tips for Club Committees
- Social Media Principles