Sponsorships and Partnerships are a two way street. There are many reasons why sponsors may wish to be involved with a Club, from goodwill gestures to solid business plans and reasons. Clubs are always on the lookout for sponsors to help support the club, help stage events, or to engage them and promote the club amongst the business community. In engaging with a potential sponsor or partner, it is very important for the Club to consider why the business would want to be involved with the Club. This can greatly affect the style of approach that needs to be made to the business to convince them to get on board.
The Bowls Australia Club Support area contains excellent information regarding sponsorship which has developed through the Regional Bowls Managers.