Gotta Love the Bowlo Campaign update
Bowls WA through its creative media partner Lateral Aspect are pleased to report the results of the Gotta Love the Bowlo campaign.
The campaign which saw a significant investment by the Bowls WA board into the future of the sport included web, TV, digital and social media aspects as well as local marketing material for clubs. The broad awareness campaign promoted the message that clubs provide a community environment with many aspects including a social environment as well as playing the game. The campaign looked to bring a positive message of bowls as an inclusive sport for all ages.
The campaign sought to attract visitors to clubs in the 35-55 age bracket with the TV advertising in particular targeted to coincidence with the Commonwealth Games in particular, in order to attract a new generation of members into clubs.
The figures from the campaign were indeed outstanding and it is hoped these numbers will eventually translate through the clubs with increased membership both social and competition based. It is important clubs embrace the campaign and welcome any new visitors to their club and encourage them into the sport.
Whilst the campaign is being evaluated and new strategies created for the next 12 months Bowls WA will continue to promote the message of Gotta Love the Bowlo into the future for the benefit of clubs and the sport.
