Cottrell appointed to Communications role

by admin

After experiencing nearly all lawn bowls has to offer on the green, current Australian Jackaroos squad member Kelsey Cottrell will take a step behind the scenes to help generate coverage for ‘the sport for life’, after landing a plum role at the sport’s national governing body.

Cottrell, who completed her Bachelor of Journalism Degree at Griffiths University earlier this year, was today appointed to the Communications Coordinator role at Bowls Australia, where she will focus on creating informative and entertaining content through web articles and media releases for the organisation’s digital platforms; bowlsaustralia.com.au , australianopen.bowlsaustralia.com.au , australianpremierleague.com.au and jackattack.com.au .

ACT based Cottrell, who will assume the part-time role remotely, will work collaboratively with the organisation’s head-office based staff, particularly the Communications and Digital Coordinator, General Manager of Commercial Operations and the yet-to-be-appointed part-time Marketing Coordinator – which was open for applicants until the close of business on Tuesday, November 4.

24 year-old Cottrell’s intricate knowledge of the sport she has grown up playing, coupled with her tertiary qualifications, will provide the perfect foothold for her to expand the level of coverage for the sport nationally, and at the same time, develop her own skill set with valuable industry experience.

Having assisted with coverage for bowlsaustralia.com.au previously, particularly at the recent 2014 National Champion of Champion event at Taren Point, Cottrell already has a detailed understanding of what the role entails, and will transition seamlessly from player to writer.

Landing the new position won’t compromise Cottrell’s ability to represent Australia, NSW or St Johns Park, with the flexibility of her role allowing her to remain apart of the Jackaroos contingent and participate at big ticket national and club based events in the future.

The 246-game international veteran already has her boarding pass stamped for next month’s Hong Kong International Bowls Classic, after becoming the first women in the event’s history to claim three pairs titles last year, following victories in 2009 and 2010, and will enter alongside Victoria’s Carla Odgers as red-hot favourites when they embark on a campaign to defend their crown, a task no one has accomplished since 2001.

Following her hit out on the world stage, Cottrell will officially begin in her new Communications Coordinator role from November 18, in time for the sport’s second iteration of $110,000 Australian Premier League competition at Brisbane’s Club Pine Rivers.