Brad Hogg joins the Gotta Love the Bowlo campaign

by Aaron Delaporte

Former International Cricketer now turned lawn bowler Brad Hogg will continue his association with Bowls WA as part of a continued push to  attract new people to bowls clubs and the sport that anyone can play.

Hogg who joined the Manning Bowling Club where his parents Sue and Greg also play will again be the Bowls Ambassador, performing many promotional duties as part of his role in the upcoming 2020/21 season. The first of which will be as a guest speaker at the Bowls WA Awards Night this Friday October 2nd which will be live streamed through the Bowls WA Facebook page from 7.45pm.

The Gotta Love the Bowlo Campaign which will be re-branded  in November will see Hogg as the face and voice of the new campaign. Hogg will voiceover a radio advertising campaign which prompts listeners to connect with their local bowling club. The advertising slots will cover virtually all areas of Western Australia from Port Hedland to Kalgoorlie, Esperance, Bunbury, and of course metropolitan Perth. As part of the campaign Hogg will also feature in a 5-minute interview on 6PR Sportsday hosted by Paul Hasleby and Karl Langdon. The Sportsday program will also have a weekly Who’s on a Roll segment sponsored by the Gotta Love the Bowlo campaign.

In addition to these promotions Hogg will feature in several other Social Media video clips which showcase the fun ways people are involved in the sport with the footage to be taken at several of the great community based clubs around Western Australia.

Affiliated clubs can support the campaign by promoting the Gotta Love the Bowlo message through Facebook and their club website. A copy of the radio campaign message will be available to clubs along with additional support material. Clubs are encouraged to think about ways to engage new members and can seek the support of their Regional Bowls Managers to assist. But most importantly clubs and their members should be ready to welcome any new people visiting your club with open arms and integrate them into the sport we all know and love.

Gotta Love the Bowlo Facebook Page